Category 0: Foundational Evidence Analysis
- Regulatory Document Deep Dive & Distillation analyzing foundational regulatory documents (CSPs, CSRs, CTDs) to create "Source of Truth" summaries and evidence gap analyses that form the validated foundation for all downstream medical communications.
Category 1: Medical Education (Unbiased & Scientific)
- CME / CPD Content (Continuing Medical/Professional Development):
- Needs Assessment Analysis & Reports justifying the need for a CME
- CME Course Outlines & Agendas
- CME Slide Decks
- E-Learning Modules
- Post-Activity Assessments (Quizzes and case-based questions to measure learning outcomes)
- Educational Grant Proposals
Category 2: Medical Affairs & Scientific Communications (Data Dissemination)
- Publications:
- Manuscripts for Peer-Reviewed Journals including Primary research articles, review articles, case reports, and letters to the editor.
- Abstracts & Posters: For submission to major medical congresses (e.g., ASCO, ESC, ADA).
- Encore Presentations: Adapting existing posters or abstracts for different congresses.
- Plain Language Summaries (PLS) now a requirement for many journals and regulators.
- Medical Information & Field Medical Support:
- Standard Response Letters (SRLs): Pre-approved, evidence-based answers to common questions HCPs ask about a product.
- Frequently Asked Questions (FAQs) Documents: A comprehensive internal resource for MSL and Medical Information teams.
- MSL Training Decks: In-depth slide decks to train the field medical team on new clinical data, disease state, or competitor landscape.
Category 3: Advisory Boards & KOL Engagement (Insight Generation)
- Advisory Board Materials:
- Ad Board Charters & Objectives Documents: The strategic brief outlining the "why" of the meeting.
- Pre-Read Decks: Concise, unbiased backgrounders to prepare KOLs for the discussion.
- Moderator's Guide: A detailed script with key questions to guide the live discussion.
- Post-Ad Board Executive Summary Reports: A high-value report that distills hours of discussion into key insights and actionable strategic recommendations for the company
- KOL Engagement Tools:
- Scientific Exchange Decks: Non-promotional slide decks for MSLs to use in one-on-one discussions with KOLs.
Category 4: Promotional Medical Content (MLR-Reviewed)
- Marketing & Sales Support Materials:
- Sales Aid / Detail Aid: with fully referenced claims.
- Leave-Behind Brochures: Compliant, data-driven materials for HCPs.
- Website Content: for brand websites (both HCP-facing and patient-facing).
- Webinar Scripts & Decks (Promotional): For brand-sponsored webinars featuring a speaker.
- Email Marketing Copy: Compliant and engaging email content for HCP outreach.
Category 5: Patient-Centric Content
- Patient Education & Support:
- Patient Education Brochures/Websites
- Treatment Journey Guides explaining what to expect at each stage of their treatment.
- Physician-Patient Discussion Guides
- Health Literacy-Optimized Content: Rewriting complex medical information to be accessible to audiences with lower health literacy.
Category 6: Strategic & Internal Communications
Strategic Documents:
- Scientific Communication Platform (SCP): The foundational document outlining the core scientific story and key messages for a product.
- White Papers & Position Papers: Authoritative documents on a specific topic or unmet medical need to establish thought leadership.
- Internal Newsletters & Updates: Keeping the company (sales, marketing, R&D) informed about new data releases or market events.